Site Promotion

Our approach is to learn from the evidence base. Sites or development strategies will have typically been previously considered, so we ensure that an informed approach and understanding of the constraints and opportunities defines the strategic land promotion strategy.

We are honest with our clients that investment is required in terms of professional fees and time to achieve the objectives. We will understand the need for specialist consultants at an early stage so that an iterative design approach can be followed with your masterplanners, based on evidence.

There are instances where a phased approach is feasible for a client’s land or estate to realise development potential over short, medium and long terms. The opportunity for a phased promotion strategy will be identified at an early stage.

In all cases, our first recommendation is to conduct a Promotion Feasibility Appraisal to fully examine the planning potential of the land, in whole or in part, for development. We will then outline a planning strategy with a range of options for the client to consider.

Defining your vision and articulating how it responds to constraints and opportunities is important no matter what size your opportunity is. We can prepare a Vision Statement to introduce your proposals and to define the suitability of the site, the clear vision for the masterplan, the deliverability and next steps in the promotion strategy.

Master Land & Planning can help you to make representations to any emerging plan, informally, or through the formal consultations. The most effective representations require a consultant with experience and knowledge of the plan-making process. We we have successfully secured draft allocations in emerging plans. Our focus is to critically appraise all relevant documents underpinning an emerging plan so that we can fully explore and justify reasons to seek alternative approaches or allocations.

We have extensive experience of the Examination process for both Local Plans and Neighbourhood Plans, including attendance at hearing sessions. For those promoting their development interests, the Examination process is the fundamental stage to engage and promote alternative approaches to a plan. Master Land & Planning fully understand the process and requirements of the Examination process, including preparation of evidence with specialists, Hearing Statements, Statements of Common Ground, and working alongside legal support within a wider project team.

Master Land & Planning have experience of the following adopted and draft allocations:

• Land at Empress Way, Ludgershall – Allocation for 270 dwellings and a primary school (Wiltshire Council).
• Land at Cottrell Close, Hungerford – Allocation for 12 dwellings (West Berkshire)
• Land at Colden Common – Allocation for 45 dwellings (Winchester)
• Land south east of Empress Way, Ludgershall – Draft (Submission Version Local Plan) mixed use allocation for approx. 1,200 dwellings and supporting infrastructure (Wiltshire Council).
• Land south of Faberstown, Kimpton – Draft (Regulation 18) mixed use allocation for approx. 1,200 dwellings and supporting infrastructure (Test Valley)
• Land at Barrow Hill, Goodworth Clatford – Draft (Regulation 18) allocation for approx. 40 dwellings (Test Valley)
• Land at Braishfield – Draft (Regulation 18) allocation for approx. 54 dwellings (Test Valley)
• Land at Dauntsey Lane, Weyhill – Draft (Regulation 18) allocation for approx. 15 dwellings (Test Valley)

• Basingstoke & Deane Borough Council
• Buckinghamshire Council
• Dorset Council
• Fareham Borough Council
• Hart District Council
• Somerset Council
• Test Valley Borough Council
• West Berkshire Council
• Wiltshire Council
• Winchester City Council